IJorere

The idea came literally at a moment of inspiration: the proverbial light-bulb experience. I was thinking about weddings and bridal magazines. The cover pages on news stands always display a beautiful bride who is almost always wearing white or perhaps a champagne wedding gown. It inspired the thought: Why couldn’t brides wear gowns with color? I know that traditionally white connotes purity. But color does not detract from that idea. Color provides radiance to the wedding day that celebrates two lives becoming one. Other cultures embrace color on what is such a life-changing, life-affirming day. African brides are literally drenched in rich, colorful attire with exotic and traditional coral beads. Indian brides, too, are swathed in color, with gleaming jewelry. Even the Indian bride’s hands and feet are painted ornately with henna for their special occasion. Asian brides wear passionate reds…

One thing is clear to me: Every bride wants to be beautiful and have this momentous event in her life be a thing of beauty. In America, we are blessed with the beauty of many heritages, a society of varied backgrounds, ethnicities, skin colors and cultures. At our best, we embrace this diversity. It only made sense to me to create invitations that celebrate the rich textures, exotic fabrics and fashions hailing from Africa and the Eastern worlds of Asia and India to represent that beauty every bride desires on her day. IJORERE modernizes traditional cultural wedding colors and exotic fabrics, offering couture and elegant invitations like no other.

After all, your day is an once-in-a-lifetime event. Shouldn’t it be IJORERE, A Day that is Grand?